Kinesiology taping is a breakthrough rehabilitative technique that is designed to facilitate the body's natural healing process. This is done by providing support and stability to muscles and joints without affecting dynamic range of motion. Due to this, kinesiology taping is very popular among athletes and weight lifters. It is designed to be a complementary therapy to chiropractic adjustments and soft tissue therapy by prolonging their benefits. By affecting the skin, fascia, circulation, lymphatic system, muscles, and joints, it promotes healing, reduces pain and inflammation, and relaxes tight and hypertonic muscles.

Kinesiology taping can also be used for reducing swelling and bruising, as well as supporting a pregnant woman's growing belly.